AI Insights · Timothy · April 2021
Q1 2021 Match 3 Games Performance on iOS in Europe
An analysis of the top 5 Match 3 games on the iOS platform in Europe for the first quarter of 2021, showcasing downloads, revenue, and active user trends.
Sensor Tower's latest data provides an insightful look into the performance of top Match 3 games on the iOS platform in Europe for Q1 2021. Here's what the numbers show for the leading titles in this addictive genre.
Project Makeover by Magic Tavern, Inc. saw its revenue peak at $705K in mid-January before experiencing a gradual decline, finishing the quarter at around $514K. Downloads showed a similar trend, with an initial surge at the start of the year at 803K, then dropping to 245K by the end of March. The game's weekly active users (WAUs) initially rose to 1.3M but fluctuated over the quarter, ending with a slight dip to 1.3M.
Homescapes from Playrix maintained strong revenue numbers, starting at $1.9M and reaching up to $2M in early January, before a slight decrease to $1.3M by the end of March. Downloads for the game remained consistent, ranging from 273K to 182K. WAUs stayed relatively stable, hovering around 2.5M throughout the quarter.
Another Playrix title, Gardenscapes, showed a revenue increase in early March, peaking at $1.6M, with a gentle reduction to $1.4M by the end of the quarter. Downloads began at 159K and saw a slight increase over time, concluding at 149K. WAUs for Gardenscapes saw a small decline from 1.1M to just over 1M.
Lion Studios Plus's Match 3D had more modest revenue figures, with an initial $43K that saw an increase to $54K by the end of March. The game's downloads experienced a steady decline from 185K to 51K. WAUs mirrored this trend, starting at 629K and ending the quarter at 491K.
Lastly, the well-known Candy Crush Saga by King began the quarter with revenues of $1.7M, saw a slight mid-quarter bump to $1.8M, and then a decrease to $1.6M. Downloads showed a declining trend from 114K to 78K, while WAUs remained robust, starting at 1.8M and dipping slightly to 1.8M by the end of March.
For more in-depth insights and data on app performance, Sensor Tower's full suite of analytics tools can provide a comprehensive understanding of app trends and user engagement.
